JUST ANNOUNCED: VALUE SELLING EXCELLENCE …Only 3 beta spots available.
Keep reading to discover how to claim yours before they’re gone…
“We’ve looked at the major sales training programs on the market. There is nothing like "Value Selling Excellence-Intensive." We are moving forward as Beta #1.”
Americas Sales Excellence Manager, Dow. Inc. Oct 23, 2024
If you would like your sales team to quickly and consistently close more sales without relying on constant guidance from you…then this message will show you how.
The Unfortunate Trend
There’s an unfortunate trend happening in many companies. During my 32 year career I encountered it many times as a Sales Leader & Seller. Maybe you recognize it…
Sales Leaders & Sellers are being asked to grow faster and become more profitable often w/ shrinking teams and loss of mentors.
It doesn’t take a Visionary to know this isn’t sustainable. But what if we could flip those odds in your favor… and make your team achieve unprecedented growth, while reducing Sales Leadership's workload?
Hi, I'm Tom
After a long & fulfilling career, I recently retired from Dow. I've experienced decades of business cycles and led commercial organizations through belt-tightening exercises, often aligned to down-sizing and loss of mentors. I know the challenges to Sellers and Sales Leadership when this occurs. I can think of no better way to inspire, motivate, and enable a Sales Team to deliver unprecedented sales growth than by sharing with them the award-winning sales excellence practices offered in Value Selling Excellence - Intensive.
Led Global Sales & Tech Service team > 90% global share low-k dielectrics in integrated circuit production
Responsible for $100’s millions of dollars in sales
Negotiated billion dollar sales contracts
Led CTO-sponsored project w/ a National Sports League
But these are unprecedented times...
Why am I telling you this?
Sales teams are facing unprecedented challenges today.
In today's economy it is becoming increasingly more difficult to win and retain new business based on Value, rather than Price.
Many senior sellers (mentors) are retiring leaving an experience gap, resulting in fewer mentors to foster and inspire the next generation of Sellers.
With the shift to on-line vs. in person, Covid changed how we engage our customers. Purchasing Automation will continue to accelerate the Buying process and extract value through Process Targeting. Sellers will have less time and opportunity to capture the true “Value” you are delivering to your customer.
Relying on the individual talents of a few highly effective sellers is no longer enough. Much like the NBA, to succeed you will need the entire team playing at their peak.
Many fine training programs teach the sales process, but they don't teach you how to be an award winner. What if you had a team of award-winners?
Our Proven Best Practices make it easy for your sales team. It really doesn’t require much more effort for your sellers; rather a mindset change, shift in focus, and some tools we provide.
“This is unlike anything I’ve ever seen in sales training”
Dan Adams - Founder, AIM Institute
The Unique Opportunity
Much of my success has been due to guidance received from amazing mentors. I am very pleased to be able to pass on these award winning selling secrets to the generation of Sellers following mine.
In the 9 months prior to retiring from Dow, I received the unique opportunity to interview 10 Senior Sellers, most award-winners, to gather their best practices, lessons learned, mistakes made, what you wish you knew, examples of excellence & mediocrity, and unforced errors
To my surprise, they were all basically doing the same things, having learned over decades and coming to the these same secrets independent of one another.
Having the content wasn't enough!
A DotCom veteran and successful executive consultant, Megan Flinn, introduced me to Jesper Sandell, a highly respected neuro-messaging expert w/ > 10 years studying and integrating the neuroscience of buying and selling into his practice.
Starting on day 1 working w/ Jesper, 7 months ago, I began to learn the HOW and WHY Buyers make Value-based Purchasing decisions. The neuroscience aligned perfectly to the award winning Seller practices. Its actually very simple once you know.
A recent Gartner report indicates B2B sales reps forget 70% of the training they have received within a week. Because we teach the sellers HOW and WHY these best practices work there will be far greater buy-in and participation. Early wins will drive the Sellers to reference the training materials, because they really do work.
My Fortune 100 Beta - Sales Excellence director stated, "We've looked at all major training programs on the market. There is nothing like this. When can you be ready?"
Over 280 years of sales excellence is combined with the cutting edge neuroscience to provide the modern day sales team an indispensable roadmap to excel — even in the toughest times.
Introducing the limited BETA of:
VALUE SELLING EXCELLENCE - INTENSIVE
The ONLY sales training built from > 280 years of selling excellence and powered by neuroscience
Rapidly infuse Award-Winning Sales Excellence into your Entire sales team
Provide your sales team the confidence and simple process to close more sales — without relying on constant guidance from Sales Leadership.
PLUS: Access to custom AI driven Sales Training 24/7
AI-driven Customer Reports
Claire, the AI Sales Guide
"his skills can help in both high technology and business endeavors - mature or start-up."
Mark Loboda
Sr. Vice President, Science & Technology
Introducing the limited Beta version...
VALUE SELLING EXCELLENCE - INTENSIVE
The ONLY sales training built from > 280 years of selling excellence and powered by neuroscience
Rapidly infuse Award-Winning Sales Excellence into your Entire sales team
Provide your sales team the confidence and simple process to close more sales — without relying on constant guidance from Sales Leadership.
PLUS: Access to AI Sales Mentor & AI Strategy Planner
“Value Selling Excellence - Intensive" is unlike anything on the market
Standard Sales Programs
One-size fits all Sales Process that relies heavily on the skill level of the Seller and number of calls.
A generic, branded modification of a tired sales process that’s been around for decades. Often justifying the inefficiency and low sales conversions with: “It’s a number’s game”
Poor success rates and increasing internal pressure drives a potentially talented seller to seek opportunities elsewhere.
Proposals come from a weak sales position and discounted price, because standard sales programs don’t uncover the subconscious needs of the seller. (The actual reason people buy)
It always seems to come back to price, when we should be able to capture more value.
Value Selling Excellence
Easy-to-follow sales process & best practices that will work for anyone, even if new to selling.
Based on award-winning Seller practices & validated with cutting-edge neuroscience related to core human behavior and predictable patterns. Works with even the most difficult Buyers.
Seller is empowered with award-winning tools and techniques and understands WHY they work, leading to greater seller engagement and success.
Your proposal is a validation of the Buyer’s subconscious desire to buy from you, leading to a Value-driven buying decision (vs. price)
When in need, your Customers come to you first because they place Value on buying from you. Price becomes secondary.
Save Big on the Beta Pricing (Only 4 Spots Remaining)
Before I officially launch the program, I’m rolling it out as a Beta program, which is limited to 5 spots. These few spots come with some significant benefits for you and your team. For starters, you’ll get it at 50% off the official investment.
Update: Dow has already claimed one of the spots, so there are 4 remaining.
And when you claim your spot… not only will you get this revolutionary program at half the investment. I will also work with you and your sales team directly to ensure they have everything they need to start closing more sales as fast as possible.
To make sure they understand the processes that make selling more straightforward…with fewer steps, but with more impact…that leads to more sales…because it follows a replicable process derived from the top sellers.
In return I will ask for a case study…but only after you have significantly improved your closing ratio.
"Tom is also a genuine coach and mentor to his team and peers."
Heather Jimkoski
Global Business Director
Infuse Award Winning Sales Excellence into your ENTIRE Sales Team... Today
Winning with Customers
The Seller learns the neuroscience of How and Why the award-winning best practices shared in the training program lead to a value-based purchasing decision.
Sales Accelerator Playbook
The Seller learns best practices for efficiently managing a sales funnel, optimizing time management, influencing internal support, and words of wisdom learned the hard way.
Differentiate to Dominate
The Seller learns best practices for simplifying value proposition development and engaging the customer organization to uncover unstated needs, thus creating real competitive differentiation.
Unlocking Proposal Success
The seller learns best practices for creating a compelling value-based Proposal, demonstrating the true value being delivered to the customer and leading to a Value based purchasing decision.
Maximizing Negotiation Outcomes
The seller learns best practices related to negotiation preparation and the iterative refinement of positions leading to a successful negotiation, along with insights into Attorney-Client Privilege, Claims, and Principled Negotiations.
Delivering Through Distribution
The seller learns the best practices for engaging w/ the distributor to maximize and demonstrate their Value to your business / customer, hold them accountable, and respond to requests to buy direct.
Infuse Award Winning Sales Excellence into your ENTIRE Sales Team... Today
Winning with Customers
The Seller learns the neuroscience of How and Why the award-winning best practices shared in the training program lead to a value-based purchasing decision.
Sales Accelerator Playbook
The Seller learns best practices for efficiently managing a sales funnel, optimizing time management, influencing internal support, and words of wisdom learned the hard way.
Differentiate to Dominate
The Seller learns best practices for simplifying value proposition development and engaging the customer organization to uncover unstated needs, thus creating real competitive differentiation.
Unlocking Proposal Success
The seller learns best practices for creating a compelling value-based Proposal, demonstrating the true value being delivered to the customer and leading to a Value based purchasing decision.
Maximizing Negotiation Outcomes
The seller learns best practices related to negotiation preparation and the iterative refinement of positions leading to a successful negotiation, along with insights into Attorney-Client Privilege, Claims, and Principled Negotiations.
Delivering Through Distribution
The seller learns the best practices for engaging w/ the distributor to maximize and demonstrate their Value to your business / customer, hold them accountable, and respond to requests to buy direct.
SalesPrep™ - The AI Sales Mentor
Each seller will have access to a brand new E-Learning platform, with all the tools, training, and resources they need to become effective sellers. But…that’s just the start. Each seller also gets his own AI Sales Mentor. With real-time AI training simulations that automatically detects the strengths and weaknesses of the individual seller and customizes the simulation. which uniquely prepares the seller for the actual sale…Leading to a confident seller with an optimal plan to sell each product.
SalesPrep™ - The AI Strategy Planner
As a sales leader, SalesPrep™ removes any guesswork on WHAT to optimize. You’ll have accurate data of the strengths and weaknesses of each seller. So you’ll know exactly what to focus on to optimize the sales results. It also allows you as a sales leader to strategically plan for the future of your team.
What Others Are Saying About the Sales Program…
This takes sales training to a new level!
“There are many fine sales training courses, but Tom’s is exceptional, because it’s based on science—neuroscience in fact—and the real life practices of award-winning sales professionals. Truly, this takes sales training to a new level!”
Dan Adams
Founder, AIM Institute
How to build teams to drive sustainable results for any organization
"Tom’s practical approach to value selling is based on years of honing his own fundamental skills of building trusting, long-lasting relationships through active listening, understanding unmet needs, and developing win-win solutions. Tom’s experience in commercial leadership afforded him the clarity of what success in sales looks like and hence, on how to build teams to drive positive sustainable results for any organization."
Tim Pajk
NA Sales Director (ret.)
The output was incredible and has become a revolutionary training standard
I have had the privilege of collaborating with Tom throughout multiple endeavors over the past 8 years. Most recently, I was able to witness Tom take an idea and create a corporate commercial training program; the output was incredible and has become a revolutionary training standard. His ability to develop and guide a business to execute a strategy is extraordinary. Tom is truly the most multi-faceted and capable person I have ever had the pleasure of working with.
Jenafer Duley
Sr. Technical Service & Development
He is one of the most capable sales professionals I have worked with
I have had the pleasure of working beside Tom for five years and can say he is one of the most capable sales professionals I have worked with. Tom is highly experienced in managing large client accounts. He has a great ability to take a complicated situation and simplify it into manageable parts both for internal teams and customers so that the right decisions can be made for both parties.
Jeremy Walraven
Product Director
